Government Relations & Public Affairs

Government relations that drives growth

Avenue Public Affairs helps organizations influence policy, secure government funding, navigate regulation, and sell to government across Canada.

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We combine political insight, public sector experience, and strategic communications expertise to help leaders move from ambition to government action.

85%+ Client Success Rate
$100M+ Raised with Governments
3 Levels of Government
70+ Years Combined Experience
What We Do

Strategic advice for organizations that need government to move

We support clients with practical, outcomes-focused public affairs strategies that align business objectives with policy, funding, procurement, and regulatory realities.

01

Government Relations

Navigate federal, provincial, and municipal governments with clear strategy, stakeholder mapping, and disciplined advocacy.

02

Non-Dilutive Funding

Identify, position, and pursue public funding opportunities that support growth without giving up equity.

03

Procurement & Sales to Government

Build the relationships, positioning, and public sector sales strategy needed to compete for government contracts.

04

Regulatory & Policy Strategy

Shape the policy and regulatory environments that affect your organization, sector, and market opportunity.

05

Strategic Communications

Develop messages, narratives, and campaigns that resonate with government, stakeholders, media, and communities.

06

Coalition Building

Bring together aligned organizations, industry voices, and third-party validators to strengthen your advocacy position.

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Knowledge & Insights

Our Latest Insights

Stay informed on government relations strategy, policy updates, and proven approaches to navigating the complex government landscape.

Funding insights
Funding

Securing Government Funding

Strategic approaches to identifying, positioning, and securing non-dilutive government funding opportunities that support growth.

Learn more →
Procurement insights
Procurement

Government Procurement Strategy

Navigate complex RFP processes and build winning government sales strategies to compete for and secure government contracts.

Learn more →
Policy insights
Policy

Policy & Regulatory Strategy

Shape the policy and regulatory environments that affect your organization by understanding government priorities and building strategic influence.

Learn more →
What Clients Say

Trusted by organizations across Canada

Real results from real clients who've worked with Avenue Public Affairs.

★★★★★

"We struggled for two years on our own trying to engage the Government of Canada about a regulatory change. In a short period of time, Greg and his team found a line of sight that secured an introductory meeting, accelerated the timeline of the change, and provided us a 12 month jump on our competition. Greg and his team clearly know their business and we are actively making plans to work with them again."

Mark Olson

President, Flokk Systems

★★★★★

"Avenue Public Affairs brought strategic thinking and deep government relationships that transformed our approach to accessing non-dilutive capital. They didn't just help us apply for funding—they helped us think bigger about what was possible and opened doors we didn't know existed."

Justin Falconer

Executive Director, Workforce Windsor-Essex

★★★★★

"Their understanding of how government actually works—not how it's supposed to work—was invaluable. They helped us navigate complex procurement processes and build relationships with the right decision-makers. Highly recommended for any organization looking to succeed with government."

Jeff Keen

CEO, Pela

★★★★★

"Working with Avenue on policy advocacy was transformative. They helped us understand how to position our work in alignment with government priorities and connected us with the right people. The results exceeded our expectations."

Ryan Dyment

Director, EcoSchools Canada

Industries We Serve

Expertise across key sectors

We bring specialized knowledge to help organizations navigate government in these critical areas.

Clean Technology
Defence & Aerospace
Energy
Infrastructure
Advanced Manufacturing
Healthcare
Who We Are

Our Team

Our high-calibre team leverages expertise and relationships to consistently achieve wins for our clients. Click any team member to learn more.

Gregory J. Stulen

Gregory J. Stulen

Managing Partner

Ed Steel

Ed Steel

Vice President, Government Relations

Hon. Wayne Easter

Hon. Wayne Easter

Senior Associate, Atlantic Canada

Why Our Team Stands Out

We combine deep government expertise, political insight, and strategic communications to deliver results.

01

Government Relationships

We've built lasting relationships with government decision-makers at federal, provincial, and municipal levels, enabling us to open doors and advance your objectives.

02

Proven Results

We measure success in outcomes: funding secured, policies influenced, contracts won, and business growth enabled. Our track record speaks for itself.

03

Strategic Expertise

We research, analyze, and strategize based on political trends, budget data, and regulatory intelligence to develop winning strategies.

Ready?

Book an Appointment

Schedule time with our team to discuss your government relations challenges and develop a winning strategy.

Get In Touch

Let's Start a Conversation

Tell us about your government relations, funding, or public affairs objectives and we'll help you develop the right strategy.

Book a Consultation

Schedule time with our team to discuss your objectives and develop a strategy.

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Funding

Securing Government Funding

Strategic approaches to identifying, positioning, and securing non-dilutive government funding that supports growth without giving up equity.

Government funding programs—grants, contributions, and subsidized loans—represent a powerful tool for organizations looking to grow without diluting ownership. But identifying the right programs and positioning successfully takes more than filling out an application.

At Avenue, we help clients map the full landscape of federal, provincial, and municipal funding available to their sector. We assess eligibility, evaluate competitive positioning, and develop narratives that align client objectives with government priorities—the most important factor in a successful application.

How We Approach Funding Strategy

Our approach combines political intelligence—what governments are currently prioritizing—with program expertise—what reviewers are actually evaluating. These two lenses together allow us to build compelling, well-supported funding cases that stand out in competitive processes.

We work with clients at every stage: from early-stage mapping to determine which programs are worth pursuing, through positioning and narrative development, to final application support and post-submission follow-up with program officers.

Sectors We've Supported

We've helped clients secure major public investments across clean technology, defence, health, workforce development, advanced manufacturing, agriculture, and the digital economy. Our track record spans federal, provincial, and regional funding bodies.

Key Programs & Agencies

SR&ED · SDTC · NRC IRAP · ISED programs · Provincial innovation funds · Regional development agencies (CED, PrairiesCan, FedDev, ACOA) · Municipal economic development grants

Ready to explore your funding opportunities? Contact our team or book a consultation.

Procurement

Government Procurement Strategy

Navigate complex RFP processes and build winning government sales strategies to compete for and secure government contracts.

The Government of Canada spends over $22 billion annually on goods and services. Provincial and municipal governments spend hundreds of billions more. For organizations that want to sell to government, understanding how procurement actually works—not just how it's supposed to work—is critical.

Avenue helps clients build the relationships, positioning, and sales strategy needed to compete for and win government contracts. We assist with supplier registration, RFP interpretation, proposal development, and relationship-building with procurement officers and end-users inside government departments.

Pre-Procurement Engagement

One of the most overlooked advantages in government sales is pre-procurement engagement. We advise clients on how to shape requirements, demonstrate capability, and build familiarity with government buyers before an RFP is even released—significantly improving your competitive position when the formal process begins.

Beyond the Bid

Winning a government contract is only the beginning. We help clients manage relationships with government clients, navigate contract renewals, expand scope, and build the standing and reputation needed to win repeatedly across departments and jurisdictions.

Key Areas

Public Services and Procurement Canada (PSPC) · ProServices · Task-Based Informatics Professional (TBIPS) · Vendor of Record arrangements · Defence procurement · Provincial standing offers

Ready to develop your government sales strategy? Contact our team or book a consultation.

Policy

Policy & Regulatory Strategy

Shape the policy and regulatory environments that affect your organization by understanding government priorities and building strategic influence.

Policy and regulatory decisions can open markets, create new revenue streams, or introduce significant compliance burdens. Organizations that engage proactively with government shape these outcomes—those that don't are left reacting to them.

Avenue helps clients identify the policy and regulatory issues most likely to affect their business, understand how government decision-making processes work, and develop strategies to engage constructively with the right people at the right time.

How Policy Actually Gets Made

Our approach is built on a deep understanding of how policy actually gets made in Canada—through consultations, regulatory processes, budget cycles, mandate letters, and political priorities. This isn't textbook knowledge; it's the institutional and political intelligence that comes from years inside government and alongside decision-makers.

We help clients translate their objectives into language and positions that resonate with government, and build the coalitions and third-party support that make advocacy campaigns credible and compelling.

Regulatory Engagement

Whether your organization is navigating a new regulatory framework, responding to a consultation, or seeking to influence the development of new rules, we help you engage at the right level with the right message. We support everything from written submissions to direct engagement with regulatory bodies and political staff.

Key Areas

Federal and provincial regulatory reviews · Environmental assessments · Sector-specific policy development · Cabinet submissions · Government consultations · Coalition building

Ready to build your policy strategy? Contact our team or book a consultation.

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